Whatever
industry you’re in—whether it’s in food, publishing, or shipping, a business
card is both a simple and important marketing tool to have on hand. An
innovative and well-designed card that highlights what your business is can
create a lasting impression on the minds of your consumers and potential
business associates. It also serves as a physical reminder of your business
that prompts them to contact you when they need you or just to keep in touch.
Tired of
plain, boring, forgettable business cards? In recent years, more and more
business owners, designers, and artists, continue to think out of the box and
create visually appealing business cards with designs, styles, and shapes that stand
out from the usual. If you’re looking for clever and unique design ideas for
your own business card that would help people remember you, here are three emerging
business card trends to draw inspiration from.
Social media business cards
As of the
first quarter of 2014, 74% of all Internet users use social networking sites
such as Facebook, Twitter, Google+, and LinkedIn. Internet users alone comprise
a huge portion of consumers. It’s not so far-fetched to assume that your target
consumers know how to use and navigate through these social networking sites.
They would definitely know how to “like” photos, share content, or tweet. To
attract this huge market, your business card should also include your company’s
social media profiles aside from your personal contact info—name, phone number,
office/company address, e-mail address, and website. It is the digital age
after all. Once you give away your business card to events like trade shows,
launches, and networking events, people would find it easy to look up your
business social media sites online and connect with you. There’s currently a
trend of business cards designed to mimic the look of the standard screen
displays of popular social networking sites like Facebook.
Minimalist design
Minimalism
in lifestyle and design is big these days. There is always a chance someone
would appreciate your business card with its simple, uncluttered, Zen-like
design. Even though it’s tempting to fill in voids and use every square inch of
space available, too many eye-catching details make a business card look
confusing and unprofessional. Go simplistic to highlight your company name and
personal information. Choose a high-quality paper stock and classic typography
to make it look elegant and professional at the same time. It screams “take me
seriously” without the pretentiousness.
Eco-friendly or sustainable materials
The growing trend towards
sustainable living and environment-friendly business practices means these are
taken into consideration even in the smallest details such as designing
business cards. This is especially effective for businesses related to
preserving the environment, energy-saving, social entrepreneurship, and other
related industries because it reinforces what you stand for as a business and
as a company. Some clever design ideas are business cards printed on recycled
paper or seed packets used as business cards.
Whatever
your design preference, business
cards printing London can do it for you. We also do colour poster printing London
and banner
printing London.